Brand and Editorial Illustration

There is value in being different.

Stock photography can be useful. So can a clean icon or a straightforward diagram. But some ideas call for a visual world that does not already exist in an image library.

Illustration gives us freedom to simplify, exaggerate, explain and create. A distinctive style can carry a story across packaging, websites, campaigns and everything in between.

Make the complex feel human.

Perhaps your service is difficult to photograph. Perhaps your product needs a sense of play. Or perhaps your brand needs a visual language that belongs to nobody else.

We develop illustration around the message and the wider identity, thinking about where the artwork will live and how it can remain recognisable across different applications.

Find a style with somewhere to go.

An illustration should feel connected to its subject and the business using it. We explore that connection through references, sketches and a clear visual direction before developing the finished artwork.

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For a series, we consider how the style works across different subjects. Colour, line, composition and recurring elements help the images feel related without making every piece look the same.

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We also plan how the artwork will be used. A small website graphic and a large printed piece need different treatment. Agreed sizes, formats and applications shape the final files, making the illustrations easier to use beyond their first appearance.

Create something with a character of its own.

Develop a distinctive style and apply it to the stories, products and ideas your brand wants to share.

Editorial Illustration

Create artwork that responds to a story, article or theme, adding a visual perspective that makes the content more distinctive.

Brand Illustration Systems

Develop a coherent style and family of images that your business can use across its website, campaigns and communications.

Campaign and Product Illustration

Bring personality to launches, packaging and promotional materials through artwork developed around the creative idea and intended audience.

Explainers and Visual Diagrams

Make abstract ideas, processes and services easier to follow through a considered combination of illustration, structure and explanatory detail.

Give an idea a visual world of its own.

A distinctive style can connect a single image with a much wider brand story.

A few things worth knowing.

Can illustrations match our existing brand identity?

Yes. Style, colour, subject matter and composition can be developed around an established visual system.

Can the illustrations be used in print and online?

Yes. We plan the artwork around the applications you need, including size, resolution and file format. Tell us about packaging, large-format print or other specialist uses at the start so they are considered during development.

Do we need to know which illustration style we want?

No. We can explore appropriate directions based on your audience, subject matter and brand personality.

Can you create a set rather than a single image?

Yes. A coordinated illustration library can be especially useful for websites, campaigns or ongoing content.

What affects the price and timeline of illustration?

The number of images, level of detail, style development and final applications determine the scope. We agree sketches, approval stages, revisions and delivery formats before starting. A single editorial image and a reusable brand illustration library need different amounts of exploration and production.