Advertising and Website Performance Audits

Look beyond the dashboard.

An account can look busy without performing well. Reports fill up with charts, campaigns keep spending and small inconsistencies become part of the routine.

An independent performance audit gives you the chance to examine the setup without the momentum of day-to-day management. It is about asking better questions of the data, the tracking and the journey a customer takes.

Find the gaps that matter.

Perhaps valuable conversions are not being recorded. Maybe budget is going towards the wrong searches, creative has stopped evolving or the website is creating friction after the click.

We separate issues that are genuinely limiting performance from things that are simply different. The result should be clear priorities you can act on, not a long list of observations with no direction.

A useful audit ends with a decision.

Finding a long list of possible changes is easy. Deciding which ones deserve your time takes a closer look at the evidence and the business behind it.

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We agree the question the audit needs to answer, whether that concerns advertising spend, measurement, landing pages or website performance. Each finding should explain the issue, the evidence and the practical implication.

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We then prioritise the recommendations around likely impact, effort and dependencies. Your team should leave knowing what to address first, what needs further investigation and which decisions require better information. Implementation can follow as a separately agreed piece of work.

Know where to look and what to do next.

Review the agreed accounts and customer journeys, examine the measurement and turn findings into practical priorities.

Advertising Account Audits

Review campaign structure, targeting, creative and spend to identify problems and opportunities within the accounts included in the agreed scope.

Tracking and Measurement Review

Examine how important actions are recorded and reported, highlighting gaps that could distort the picture of performance.

Website and Landing Page Review

Assess relevant pages for clarity, usability and technical performance, connecting the experience after the click with campaign objectives.

Prioritised Action Plans

Turn findings into an ordered set of recommendations, explaining the evidence, dependencies and next steps for your team or delivery partner.

A clearer view of today can change where you invest tomorrow.

Clear findings should lead to clearer priorities, with a reason behind every recommendation.

A few things worth knowing.

What do you review in a performance audit?

The scope depends on the account. It can include campaigns, tracking, audience selection, creative, landing pages and how results are reported.

Do we need to give you access to our accounts?

Usually some level of read-only or appropriately limited access is needed for a thorough review. We can agree access requirements before starting.

What do we receive, and will you make changes?

You receive an assessment of the agreed areas, the evidence behind the important findings and a prioritised action plan. We walk through the recommendations with you. The audit is a review of the existing setup; implementation is a separate scope, and we agree any account changes with you before making them.

Can you audit work managed by another agency?

Yes. A constructive independent review can help clarify performance and priorities without assuming the existing work is wrong.

How much does an audit cost, and how long does it take?

We quote for a defined scope based on the accounts, pages, markets and evidence involved. Before starting, we agree the access needed, review period, outputs and presentation date. A focused account review and a broader advertising-and-website audit require different levels of work.