Shopping and Feed Management

Clean feeds that drive more sales

Shopping ads only work as well as your product feed. If your data is messy, incomplete, or inconsistent, you pay for it in missed visibility, disapprovals, and wasted spend.

We optimise your feed so platforms like Google Shopping understand your products properly, show them for the right searches, and send qualified clicks to the right pages.

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How shopping ads work

Shopping ads pull product information directly from your feed, not from ad copy.

That includes:

Titles and descriptions
Pricing and availability
Images
Categories and attributes
GTINs, brands, variants, and condition

When the feed is strong, you get better coverage, cleaner approvals, and more efficient performance. When it isn’t, performance gets expensive fast.

What we do

Shopping and feed management isn’t a one-time fix. It’s ongoing maintenance and optimisation.

Clean and structure your product data

We fix the foundations, from attributes and categorisation to variants, naming, and formatting.

Improve product titles and descriptions

We optimise for how people actually search, without stuffing keywords or making your listings unreadable.

Reduce disapprovals and errors

We troubleshoot Merchant Center issues, fix policy and data problems, and keep everything compliant.

Optimise performance based on real results

We monitor what products are winning, what’s wasting spend, and where the feed needs improvement to drive better return.

Keep it updated

Feeds change daily. Prices change, stock changes, products change. We keep the feed accurate so campaigns stay stable.

Frequently Asked Questions

Is this only for Google Shopping?

Google is usually the starting point, but the same feed principles apply across marketplaces and other platforms.

Do you manage the ads as well?

We can. Feed work and shopping campaigns work best together, so many brands run this alongside Paid Search (PPC).

Do we need GTINs for every product?

Not always, but having them improves approval rates and performance. We’ll review what’s missing and what needs fixing.

Can you handle large catalogues?

Yes. The process scales, and we’ll prioritise the products that matter most.

How often do feeds need work?

Ongoing. Even a “perfect” feed needs maintenance as products, stock, and platform requirements change.

Ready to Rethink What Your Marketing Can Do?

Book an AI Marketing Audit or connect with our team to explore:

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