ITV Plc’s corporate website is a key touchpoint for investors, partners, and the public. It’s where the company communicates its vision, updates stakeholders, and shares its story. But when Linford ran a SiteAudit, we found that the site’s performance wasn’t matching the standard of the ITV brand.
The audit uncovered three major issues. First, slow load times were creating friction for users. In a world where seconds matter, these delays could mean lost engagement or even missed opportunities. Second, the site’s SEO foundations were limited, making it harder for search engines to index content effectively. Third, broken links were scattered across the site, disrupting navigation and sending visitors to dead ends. These problems weren’t just technical -they were impacting the site’s usability, visibility, and credibility.
Our approach was straightforward. We delivered a detailed, prioritised report that broke the findings into clear sections. Each recommendation explained what needed fixing, why it mattered, and how to address it. This wasn’t a technical dump of data - it was a clear roadmap, designed to help ITV’s team take action quickly. By focusing on the changes with the highest potential impact, we made the path to improvement easy to follow.
Three months later, we ran a follow-up SiteAudit to measure progress. The results showed a clear step forward. Site speed on the ITV Plc corporate site had improved by 35%. The broken links we had flagged were resolved, helping users navigate more easily. SEO improvements were also in place, giving search engines a better structure to crawl and index the site.
These gains meant more than just better numbers. Visitors could now access content faster, improving the overall user experience. Search engines could better understand and rank the site, increasing visibility. And ITV’s corporate communications could reach audiences without being slowed down by avoidable technical barriers.
This project proved that with the right insights, even complex problems can be tackled in a manageable way. A clear audit, a prioritised action plan, and follow-up measurement turned a set of technical challenges into a story of measurable progress. For ITV, it meant their corporate website was once again performing at the level their brand deserves.
