From the Back of a Van to the Front Page of the Web
Holdroyd and Sons is a family-run industrial supply company built on trust, consistency, and old-school service. Dave Holdroyd took over the business from his father and kept the model simple: source what people need, show up, and deliver it with a smile. For years, that van-and-handshake approach worked - and in many places, it still does.
But Dave saw a gap. While the face-to-face model stayed strong, more and more customers wanted the convenience of browsing and buying online. He didn’t want to change how he did business - he just wanted to add another way for people to work with him.
When the Phone’s Off, the Website’s On
Holdroyd was running on personal connection alone - no website, no online catalogue, no way for new customers to discover him without a physical visit. That meant missed sales, delayed enquiries, and a lot of time spent on the phone answering the same product questions.
What he needed wasn’t a flashy rebrand or a complex tech stack. He needed a simple, solid e-commerce home - something that could support the business without replacing what already worked.
Build It Like Dave Would
We started from zero - no existing site, no template. Just a clear goal: make something that feels like Dave. We designed a clean, easy-to-use e-commerce site that lets customers find what they need, request quotes, or place orders quickly.
Behind the scenes, we added simple tools to make stock management and order tracking easier. The site is built to scale as Holdroyd adds more products - without complicating things. Every detail was designed to reflect the same no-nonsense, friendly approach that built the business in the first place.
Still Dave - Just Digital
Now, customers can place orders while Dave’s out on the road. The website takes care of the basics - product info, stock checks, contact forms - so Dave can focus on what he does best: helping people get what they need, fast.
It’s the same business model, just extended. Nothing lost. Plenty gained.
What Others Can Learn From This
Modernising your business doesn’t have to mean changing what you do. You can build a website that works with your strengths, not against them.
For brands built on personal service, the trick isn’t automation - it’s amplification.
