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Making the Complex Simple
Valmy Europe is a manufacturing and distribution company based in Roanne, France. They specialise in high-performance protective equipment, including medical-grade masks and filtration products used across Europe. Their work is precise, technical, and trusted across healthcare and industrial sectors.
Valmy asked Linford to produce a clear, instructional video for one of their products. The aim was simple: help customers use it correctly, without confusion, across different languages and regions.
Less Talking, More Showing
This wasn’t a brand film - it was a practical tool. The challenge was turning a technical process into something anyone could follow, regardless of language. The video needed to be visually clear, calm, and distraction-free - and just as effective without sound.
We weren’t selling anything. We were explaining something - and it had to be right.
Filmed With Purpose
The video was shot on-site at Valmy’s UK offices in Luton. We worked closely with their team to make sure every step was accurate and easy to follow. The final footage was designed to be flexible - ready for subtitles, voiceovers, or silent playback depending on the market.
No gimmicks. Just clean, purposeful visuals that teach, not just show.
Clearer Instructions, Fewer Questions
The finished video now supports Valmy’s customer training across Europe. It’s cut down on support requests, improved product use, and raised the overall experience for end users.
A clear product needs a clear demonstration - and now it has one.
What Others Can Learn From This
Don’t leave product education to chance. If it matters that people get it right, show them how.
A good instructional video doesn’t need words - just clarity.
