Lighting Up the UK Market
Nebo is one of the world’s leading flashlight and work light brands - known for tough, innovative tools built for real use. Headquartered in the US, Nebo wanted to grow its UK presence and build a stronger connection with local audiences. That meant more than just distribution - it meant speaking directly to the UK customer.
Linford was brought in to run Nebo’s UK social media and manage all Meta advertising. The goal was clear: grow the community, drive sales, and build a distinct UK voice - without diluting the global brand.
Local Voice, Global Brand
The main challenge was tone. Nebo already had strong branding from the US, but UK audiences needed a different angle - more practical, less hype. Our job was to take the core of the brand and translate it into something that felt local, useful, and relevant.
We focused on sharp, honest product storytelling - showing tools in action, highlighting features that matter, and creating posts that felt built for the feed, not the showroom.
Ads That Do the Heavy Lifting
We built a full Meta ad structure from scratch, using a mix of prospecting, remarketing, and product-led campaigns. Creative was tailored for UK buyers - straightforward, focused on utility, and built to convert. We tested formats, audiences, and placements to make every pound go further.
The result was a lean, high-performing ad setup that consistently delivered results without bloating the budget.
More Eyes. More Sales. More Signal.
Under Linford’s management, the UK account saw stronger engagement, better reach, and a clear lift in conversions. We turned a passive channel into an active growth driver — and helped shape the voice of Nebo in a new market.
It wasn’t about big statements. It was about steady, smart progress.
