Strength with Soul
Body by Nonna was a new brand concept developed with Nonna Gleyzer - a world-renowned Pilates instructor trusted by athletes, actors, and A-listers alike. Known for her intuitive approach and deep understanding of the body, Nonna’s methods are grounded in strength, healing, and longevity.
Linford was brought in to create the brand identity for a new wellness offering under her name. It needed to feel refined but warm, premium but personal - something that matched her reputation and the depth of her practice.
A Brand That Moves With You
The challenge was creating a brand that could carry the weight of Nonna’s legacy while opening the door to something new. It had to work across digital and physical products - from online classes to supplements and wellness tools - without losing the human touch.
This wasn’t just about aesthetics. It was about building something that felt lived-in, expert, and rooted in care.
Designed With Intention
We created a full visual identity, including logo, colour palette, typography, and tone of voice. Everything was inspired by balance - soft forms with strong structure, timeless colours with a modern edge. The tone was clear and confident, with no wellness fluff.
The result was a visual system that felt grounded, graceful, and ready to flex across platforms.
Unused, But Not Unloved
In the end, the concept didn’t go live - plans shifted, as they sometimes do. But the work remains one of our proudest branding projects. It captured the heart of the idea and created a blueprint ready for whenever the time is right.
Sometimes the best ideas need to wait. But good design doesn’t go to waste.
