PureGym’s website is central to how the brand serves millions of members across the UK. It’s where people check timetables, manage memberships, and explore new offers. But when Linford ran a SiteAudit, we discovered the site’s performance wasn’t keeping pace with its scale.
The audit revealed three main issues. First, slow site speeds were adding friction to the user journey - a problem for a brand built on convenience and accessibility. Second, SEO opportunities were underused, meaning potential customers might not find the site as easily as they could. Third, broken links were creating dead ends, disrupting the seamless experience PureGym aims to deliver. These weren’t minor glitches. They were performance issues that could directly affect member satisfaction and online reach.
We provided PureGym with a detailed report, prioritising the fixes that would make the biggest impact. The report broke down the findings into clear, actionable steps. Each recommendation explained the technical issue, why it mattered to the business, and how to resolve it. This made it easy for PureGym’s internal team to start implementing changes without being buried in jargon or guesswork.
One month after the report, we conducted a follow-up SiteAudit to track progress. The results showed a 22% improvement in site speed. The broken links we had identified were resolved, smoothing navigation for users. SEO adjustments were already in place, strengthening the site’s ability to be found and indexed by search engines.
These improvements had a tangible effect. Members could find what they needed faster. Search engines could better understand the site’s structure, improving visibility for both branded and non-branded searches. And PureGym’s online presence was now better aligned with its reputation for efficiency and accessibility.
The project demonstrated that with the right audit, clear priorities, and fast implementation, even large-scale websites can see significant performance gains in a short time. For PureGym, the change wasn’t just about speed - it was about delivering a smoother, more reliable online experience for every member.
.webp)
