Built for the People Who Build
Potato is a UK-born tech community for people who care more about what’s real than what’s hyped. It exists to surface useful information, connect sharp minds, and cut through the noise with no-nonsense editorial, in-person meetups, and member-led momentum. No fluff. No PR spin. Just signal.
Linford was brought in to design and build a new home for the community - a digital space that felt like Potato: sharp, direct, and slightly punk. The goal wasn’t just a nice site. It was a system for surfacing content, showcasing events, and filtering the right people in.
No Frills. No Funnels. Just the Right People.
The brief was clear: no startup clichés, no overbuilt CMS, no “we’re building in public” vibes. This site had to reflect the tone of the network - clean, fast, and unapologetically member-first. It needed to host curated editorial, plug into events, and make the onboarding process clear without screaming for growth.
We weren’t trying to sell anything. We were trying to keep the signal strong.
Designed to Scale Without Selling Out
We built the site on Webflow with a custom design system that feels editorial, not corporate. It’s stripped-back, with tight typography and deliberate use of space - no visual noise, no empty words. The site structure prioritises content and community, not conversion.
Behind the scenes, we set up flexible CMS collections for posts, events, resources, and members. The build was made to be handed off - easy to update, extend, and own.
A Real Site for a Real Community
The new site gives Potato a public face that reflects what’s happening behind the scenes - serious thinking, shared momentum, and no tolerance for BS. It’s helped tighten the brand, sharpen the message, and create an open-but-intentional space for new members to land.
No funnels. No fireworks. Just a site that works.
