Tools That Do More. Ads That Work Harder.
True Utility makes everyday carry gear that’s compact, practical, and built to last - from keychain tools to tactical torches. They focus on function over flash, and their products are sold in more than 50 countries. It’s a brand built on usefulness.
Linford was brought in to manage digital advertising across Google and Meta - with a clear goal: make ad spend work harder, drive conversions, and sharpen performance without inflating budgets.
Clear Data, Clear Results
Before we stepped in, ads were running - but not efficiently. Targeting was broad, creative was inconsistent, and performance wasn’t being tracked in a way that led to action. Spend was going out, but no one could say exactly what it was doing.
We started with a full audit, then rebuilt the account structure from the ground up - consolidating campaigns, clarifying audiences, and setting clear performance benchmarks.
Build, Test, Optimise, Repeat
We ran a mix of Google Shopping, Search, and Meta campaigns - tightly aligned with product categories and built around real buying intent. We introduced custom landing pages to tighten the funnel and A/B tested creative to learn fast.
Every week, we reviewed performance and made adjustments based on what actually worked — not just what looked good.
Spend Less. Sell More.
Within the first months, cost per acquisition dropped, conversion rates improved, and ad performance became predictable. We didn’t double the budget — we just used it better.
True Utility now has a clear view of what’s driving results, and a lean advertising setup that continues to perform.
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