Global Academy’s website is more than a brochure - it’s the gateway for students, parents, and industry partners to learn about the school’s programmes, events, and opportunities. When Linford conducted a SiteAudit, we found the site wasn’t performing at its full potential.
The audit highlighted three major issues. First, site speeds were significantly below optimal levels, meaning visitors had to wait longer than they should for pages to load. Second, the site’s SEO setup wasn’t making the most of search opportunities, which limited how easily prospective students could find key information. Third, broken links were scattered across the site, creating a frustrating experience for users. These problems didn’t just affect performance - they risked damaging the first impression the school made online.
We delivered a comprehensive, prioritised report that explained the findings in plain language. The recommendations were grouped by impact and urgency, with each one showing what to fix, why it mattered, and the steps needed to address it. This gave Global Academy’s team a clear and manageable plan for making improvements without being overwhelmed by technical complexity.
Just weeks after acting on the report, Global Academy’s follow-up SiteAudit showed remarkable results. Site speed had improved by 52%, a jump that made the site significantly faster and more responsive. Broken links were resolved, helping visitors navigate without disruption. SEO improvements were also underway, laying stronger foundations for better search visibility.
These changes meant parents could access information more quickly, prospective students could explore the school without delays, and partners could connect with the academy without technical friction. For an institution that prides itself on creativity and professionalism, the website now reflected those values in its performance.
The Global Academy project showed how a clear, focused audit can lead to substantial gains in a short time. With the right priorities and actions, even a site with multiple challenges can be transformed into a faster, more reliable, and more effective platform.
