Glossary
Audience Retention Strategies
Keeping your audience engaged and loyal.
Defination
Audience Retention Strategies focus on maintaining long-term relationships with your audience. By delivering consistent value and creating personalised experiences, these strategies help foster loyalty and repeat engagement. Retention efforts go beyond customer satisfaction; they aim to turn passive users into active advocates for your brand. Through tactics like exclusive content, loyalty programs, and regular engagement, businesses can ensure their audience remains invested, reducing churn and increasing lifetime value.
Heatmap Analysis
A visual representation of user interactions on a website or app.
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Hyperlocal Targeting
Marketing strategies aimed at a very specific geographic area.
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Dynamic Range
The range between the darkest and lightest elements of a video or photo.
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