Glossary
Back-End Development
Programming that powers websites and apps.
Defination
Back-End Development forms the backbone of digital platforms, managing server-side logic, databases, and APIs. It ensures that websites and applications run smoothly, securely, and efficiently, delivering a reliable experience for users. Beyond technical functionality, back-end development plays a key role in scalability and future-proofing your digital assets. It integrates complex systems, supports seamless user interactions, and adapts to evolving demands, ensuring your platform remains robust and competitive.
A/B Testing
Comparing two versions of a campaign to see which performs better.
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Omnichannel Marketing
A seamless and integrated customer experience across all platforms.
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Performance Marketing
Marketing driven by measurable actions and results.
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