Glossary
Back-End Development
Programming that powers websites and apps.
Defination
Back-End Development forms the backbone of digital platforms, managing server-side logic, databases, and APIs. It ensures that websites and applications run smoothly, securely, and efficiently, delivering a reliable experience for users. Beyond technical functionality, back-end development plays a key role in scalability and future-proofing your digital assets. It integrates complex systems, supports seamless user interactions, and adapts to evolving demands, ensuring your platform remains robust and competitive.
Lifecycle Marketing
Tailoring marketing strategies to different stages of the customer lifecycle.
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Loyalty Programs
Initiatives to reward and retain loyal customers.
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Campaign Planning
Structuring a marketing initiative with clear goals, timelines, and deliverables.
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