Glossary
Content Strategy
Planning and organising how your content will attract and retain your audience.
Defination
Content Strategy is the blueprint for your brand’s voice and vision. It aligns every piece of content with your business goals and audience needs, ensuring a cohesive and compelling narrative. A well-defined strategy balances creativity with analytics, driving both engagement and measurable results.
Sentiment Analysis
Measuring public opinion about your brand using social data.
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Keyword Research
Identifying the terms users search for online to optimise content.
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Thought Leadership
Positioning a brand or individual as an authority in their field.
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