Glossary
Demand Generation
Marketing activities focused on building awareness and interest in your brand.
Defination
Demand Generation goes beyond traditional marketing by creating genuine interest in your products or services. Through targeted campaigns, educational content, and strategic outreach, it nurtures leads and guides them through the buyer’s journey. This approach builds brand awareness, fosters trust, and drives long-term growth.
Design Thinking
A creative process for solving problems with user-centric solutions.
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Marketing Automation
Using technology to streamline and automate marketing tasks.
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Conversational AI
Chatbots and voice assistants that simulate human-like interactions.
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