Glossary
Engagement Funnels
A series of steps designed to turn website visitors into loyal customers.
Defination
Engagement Funnels guide potential customers through a journey, starting from awareness and ending in loyalty. By nurturing leads with relevant content, offers, and interactions at each stage, businesses can build trust and encourage conversions. These funnels are carefully crafted to address the needs and motivations of the audience, ensuring a seamless transition between stages. With the right strategies, engagement funnels not only drive sales but also foster long-term relationships, turning first-time buyers into repeat customers and brand advocates.
Journey Mapping
Visualising the customer journey to improve their experience.
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Key Performance Indicators (KPIs)
Metrics used to measure the success of objectives.
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Trend Analysis
Evaluating historical data to identify future patterns or opportunities.
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