Glossary
Functional Design
Design focused on usability and practicality.
Defination
Functional Design prioritises practicality without sacrificing aesthetics. It ensures that products, interfaces, or environments meet user needs effectively while maintaining a visually pleasing appearance. This approach balances form and function, making solutions intuitive and accessible. By focusing on real-world applications, functional design creates experiences that resonate with users, fostering loyalty and satisfaction.
Hyperlocal Targeting
Marketing strategies aimed at a very specific geographic area.
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Design Sprints
A structured, time-bound process for solving design challenges quickly.
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Neuromarketing
Applying neuroscience to understand consumer behaviour.
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