Glossary
Immersive Experiences
Creating deeply engaging environments using technology or design.
Defination
Immersive Experiences transport users into captivating environments, often using technology like VR, AR, or 3D audio. These experiences blur the lines between digital and physical, offering users a heightened sense of presence and interaction. By engaging multiple senses, they create memorable and impactful connections, whether in gaming, marketing, or education. Immersive design is a powerful way to captivate audiences and leave a lasting impression.
Journey Mapping
Visualising the customer journey to improve their experience.
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Omnichannel Marketing
A seamless and integrated customer experience across all platforms.
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Return on Investment (ROI)
A measure of the profitability of an investment or activity.
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