AirSniffler had an important message—empowering individuals and communities to take control of their air quality. But cutting through the digital noise and reaching the right audience wasn’t easy. The challenge was to create content that was both informative and engaging while ensuring paid campaigns reached eco-conscious users who would take action.

Linford developed a social media strategy that blended education with storytelling. We created posts that explained the importance of air quality monitoring, shared user experiences, and showcased AirSniffler’s technology in action. Alongside organic content, we launched Meta ad campaigns that targeted key demographics, from environmentally aware individuals to city dwellers concerned about pollution. A/B testing helped refine messaging and creative elements for the best results.

AirSniffler saw steady growth in its social media following, increased engagement, and more website traffic from potential customers. The ad campaigns successfully reached eco-conscious audiences, sparking conversations around air quality and environmental responsibility. By turning social media into a platform for awareness and action, Linford helped AirSniffler build a community that cares about cleaner air.