Nonna had built a reputation among Hollywood’s elite, but to expand her reach, she needed a cohesive brand identity that felt both exclusive and inviting. The challenge was to craft a visual and messaging framework that communicated her unique Pilates philosophy while appealing to a wider audience without losing the personalised, high-end feel.

Linford created a refined brand identity for Body by Nonna, focusing on clean aesthetics, elegant typography, and messaging that conveyed precision, strength, and transformation. Every element, from the logo to the colour palette, was designed to reflect Nonna’s deep expertise and holistic approach to movement. The tone of voice was carefully crafted to maintain an air of exclusivity while remaining accessible to those seeking true physical and mental transformation.

With a strong brand identity in place, Body by Nonna was able to position itself as more than just a Pilates service—it became a lifestyle brand. The new branding helped Nonna extend her influence beyond her celebrity clientele, making her services instantly recognisable and reinforcing her reputation as a leader in the wellness industry. Through thoughtful design and messaging, Linford helped bring Nonna’s vision to life in a way that felt both authentic and aspirational.