True Utility's products, from compact multi-tools to keyring gadgets, had broad appeal—but they needed to get in front of the right audience. The challenge was to craft advertising campaigns that effectively targeted both gift buyers and everyday users while maximising return on ad spend.

Linford developed a data-driven advertising strategy, using Google search and shopping ads to capture high-intent buyers while leveraging Facebook for visually engaging product promotions. We tested different messaging, optimised audience targeting, and refined ad creatives to ensure maximum engagement and conversions.

The campaign delivered a significant boost in sales, with a 32% increase in revenue. By connecting True Utility with the right customers at the right time, Linford helped establish the brand as a go-to choice for practical, well-designed gifts. Through a combination of strategy, testing, and optimisation, we turned digital advertising into a growth engine for the business.