Nebo needed to cut through the noise in a crowded market. Their products, from rugged flashlights to rechargeable work lights, were designed for outdoor enthusiasts, tradespeople, and everyday users—but reaching these diverse audiences required a tailored social media approach. The challenge was to balance brand storytelling with product-driven content that would drive engagement and conversions.

Linford developed a content strategy that highlighted Nebo’s products in real-world scenarios, from nighttime adventures to emergency preparedness. We created engaging social posts, responded to customer interactions, and ran Meta ad campaigns that targeted key demographics. Using a mix of lifestyle imagery, product showcases, and user-generated content, we built a community around the brand.

The UK social media accounts saw increased engagement, follower growth, and a boost in website traffic. Nebo Lights became more than just a product line—it became a brand that customers actively engaged with. Through strategic content and advertising, Linford helped Nebo establish a strong digital presence in the UK, driving both awareness and sales.