Performance Audit

Find what’s working. Fix what’s not.

If your ad performance feels inconsistent, it’s usually not one big problem. It’s a stack of small issues quietly draining budget.

A performance audit shows you what’s holding things back, what’s wasting spend, and what to do next. Clear answers, not vague recommendations.

Book a call

What our audit covers

We review the parts that actually affect results, including:

Account structure and campaign setup

Targeting, keywords, and audience strategy

Budget allocation and bidding

Creative performance and messaging

Landing page alignment and conversion flow

Tracking, attribution, and reporting accuracy

Feed health (where relevant)

Done properly, paid search becomes a predictable channel you can scale with confidence.

Why audits usually uncover more than expected

Most accounts grow over time. New campaigns get added. Old ones never get cleaned up. Tracking breaks. Budgets shift.

Eventually you end up with:

Spend going to the wrong places
Mixed intent inside the same campaigns
Weak data making optimisation impossible
Reporting that tells half the story

An audit gives you a clean view of reality, and a plan to improve it.

How we run the audit

Access and context

We review your current setup and get clear on your goals, offer, margins, and constraints.

Deep dive

We pull the account apart and look at performance by campaign, audience, intent, and conversion path.

Tracking check

We validate conversions, attribution, and reporting so the numbers mean something.

Action plan

You get a prioritised list of fixes, opportunities, and recommendations. Clear, practical, and organised by impact.

If you want us to implement it, we can take it forward through Paid Search (PPC), Paid Social, or Shopping & Feed Management depending on what you’re running.

Frequently Asked Questions

Is this only for Google Ads?

No. We can audit paid search, paid social, and shopping setups depending on what you’re running.

Will you tell us what to change, or just what’s wrong?

Both. You’ll get clear findings and clear actions.

Do we have to work with you after the audit?

No. The audit stands on its own. If you want help implementing, we can do that too.

How long does it take?

It depends on account size, but audits are usually delivered within a short timeframe once access is in place.

How much does a performance audit cost?

Our Performance Audit starts from £1,500. The final cost depends on account size, how many platforms we’re reviewing, and whether we’re also auditing tracking and feeds.

Ready to stop wasting budget?

Start with an audit. We’ll show you what to fix and what to scale.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Linford is a registered company in the United Kingdom. All rights reserved, all wrongs reversed. Everything on this site has been created by us and is protected under UK law. You’re welcome to look, learn and take inspiration, but nothing can be copied, reproduced or reused without written permission. We keep our work intentional and well made, and we ask that it’s treated with the same respect. If you ever need clarity on usage, rights or how we handle our content, just reach out and we’ll keep things simple.