Glossary

A

A/B Testing
Ad frequency
Ad placement
Ad targeting
Advertising creative
Affiliate marketing
Algorithm
Analytics
Artificial intelligence (AI)
Attribution model
Audience segmentation
Automation

B

Brand
Brand architecture
Brand awareness
Brand equity
Brand guidelines
Brand identity
Brand positioning
Brand strategy
Brand voice
Buyer persona

C

Click-through rate (CTR)
Community management
Competitive analysis
Content calendar
Content marketing
Content strategy
Conversion rate
Conversion rate optimisation (CRO)
Cost per acquisition (CPA)
Cost per click (CPC)
Cost per thousand impressions (CPM)
Customer acquisition
Customer experience (CX)
Customer insights
Customer journey
Customer lifetime value (CLV)
Customer retention

D

Data analytics
Data visualisation
Demand generation
Digital marketing
Display advertising

E

E-commerce
Editorial calendar
Email marketing
Engagement rate
Evergreen content

F

Funnel analysis

G

Generative AI
Go-to-market strategy
Growth marketing

H

Heatmap

I

Impressions
Influencer marketing
Internal linking

K

Keyword research

L

Landing page
Lead generation
Lead nurturing
Lookalike audience

M

Machine learning (ML)
Marketing analytics
Marketing automation
Marketing funnel
Marketing strategy
Media buying
Media planning

O

On-page SEO
Organic traffic

P

Paid search
Paid social
Pay-per-click (PPC)
Performance marketing
Personalisation
Pillar page
Programmatic advertising

R

Remarketing
Responsive design
Retargeting

S

Search engine marketing (SEM)
Search engine optimisation (SEO)
Search intent
Social media marketing

T

Technical SEO
Topic cluster
Tracking pixel

U

User experience (UX)
User Interface (UI)

V

Value proposition
Video advertising

W

Web analytics
Web design
Web development
Website architecture
Website performance
Workflow automation

Z

Zero-click search
Built for what’s next.
Start a Project
Start a Project
Main Pages
About UsBlogCareersContact
Popular Solutions
Website DevelopmentPaid Search (PPC)Branding and Visual IdentiryE-Commerce PlatformsAgentic Business WorkflowsVideo Advertising
Recent Projects
Coppers Brook Group
Yinka Ilori Foundation
TBD Conference
Skin and Sanctuary
Puregym
Legal
PrivacyCookiesTerms of ServiceModern Slavery
Support
hello@linford.io+44 02 4587 8742Payment Portal
© Linford 2026
Linford is a registered company in the United Kingdom. All rights reserved, all wrongs reversed. Everything on this site has been created by us and is protected under UK law. You’re welcome to look, learn and take inspiration, but nothing can be copied, reproduced or reused without written permission. We keep our work intentional and well made, and we ask that it’s treated with the same respect. If you ever need clarity on usage, rights or how we handle our content, just reach out and we’ll keep things simple.