Glossary
Conversational AI
Chatbots and voice assistants that simulate human-like interactions.
Defination
Conversational AI transforms how businesses engage with customers by offering instant, personalised responses. From resolving queries to guiding purchases, it provides seamless support around the clock. As this technology evolves, it’s not just about efficiency—it’s about creating a more human experience in digital interactions.
Product Lifecycle
The stages a product goes through from development to decline.
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Funnel Optimisation
Improving the stages of the marketing funnel for better conversions.
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Campaign Planning
Structuring a marketing initiative with clear goals, timelines, and deliverables.
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