Glossary
Conversational AI
Chatbots and voice assistants that simulate human-like interactions.
Defination
Conversational AI transforms how businesses engage with customers by offering instant, personalised responses. From resolving queries to guiding purchases, it provides seamless support around the clock. As this technology evolves, it’s not just about efficiency—it’s about creating a more human experience in digital interactions.
Dynamic Pricing Models
Flexible pricing strategies that adjust based on demand or competition.
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Lifecycle Marketing
Tailoring marketing strategies to different stages of the customer lifecycle.
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Personalisation
Tailoring content, products, or experiences to individual preferences.
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