Funnel Optimisation focuses on refining each stage of the marketing funnel—from awareness to purchase—to maximise efficiency and conversions. By analysing user behaviour at every touchpoint, businesses can identify bottlenecks and implement targeted strategies to address them. This approach ensures that potential customers are guided smoothly through their journey, reducing drop-offs and increasing overall engagement and sales. Funnel optimisation is an ongoing process, adapting to evolving consumer needs and trends.