Glossary
Job Rotation
Moving employees through different roles to broaden their skills.
Defination
Job Rotation is a workforce development strategy that involves assigning employees to various roles within an organisation. This practice enhances skill diversity, reduces monotony, and prepares staff for leadership positions by providing a holistic understanding of the business. By exposing individuals to different challenges and perspectives, job rotation fosters adaptability, innovation, and a more engaged, resilient workforce.
Niche Marketing
Targeting a specific, narrowly defined audience segment.
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Digital Advertising
Running paid ads on platforms like Google, Instagram, or Facebook.
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Experimentation Platforms
Tools that allow testing and optimisation of digital strategies.
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