Glossary
Onboarding Process
Steps to introduce new customers or employees to a service or organisation.
Defination
The Onboarding Process is designed to provide a smooth transition for new users or team members. For customers, it involves guiding them through features, benefits, and best practices to maximise value. For employees, onboarding includes orientation, training, and support to integrate them into the company culture. A well-executed onboarding process boosts engagement, satisfaction, and retention by ensuring that individuals feel welcomed and equipped for success.
Ideation
The process of generating, developing, and refining creative ideas.
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Behavioural Segmentation
Dividing your audience based on their behaviours.
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Performance Marketing
Marketing driven by measurable actions and results.
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