Glossary
Onboarding Process
Steps to introduce new customers or employees to a service or organisation.
Defination
The Onboarding Process is designed to provide a smooth transition for new users or team members. For customers, it involves guiding them through features, benefits, and best practices to maximise value. For employees, onboarding includes orientation, training, and support to integrate them into the company culture. A well-executed onboarding process boosts engagement, satisfaction, and retention by ensuring that individuals feel welcomed and equipped for success.
Retargeting Ads
Ads that re-engage people who have previously visited your site.
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Heatmap Analysis
A visual representation of user interactions on a website or app.
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Personalisation
Tailoring content, products, or experiences to individual preferences.
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