Glossary
Messaging Framework
A structured guide for consistent brand communication.
Defination
A Messaging Framework is a strategic tool that defines the key messages a brand wants to communicate across all platforms. By outlining core values, target audience insights, and unique selling points, it ensures consistency, clarity, and impact. This framework serves as the foundation for creating content that resonates, builds trust, and differentiates the brand in a crowded marketplace, ensuring that every message aligns with business goals and audience expectations.
Behavioural Segmentation
Dividing your audience based on their behaviours.
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Target Audience
The specific group of people your brand aims to reach and engage.
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Predictive Analytics
Using data and algorithms to forecast future trends or behaviours.
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