Glossary
Hybrid Events
Combining in-person and virtual elements to engage a diverse audience.
Defination
Hybrid Events blend the physical and digital worlds, allowing attendees to participate in person or online. This approach broadens accessibility and accommodates different preferences, ensuring a wider reach. Hybrid events incorporate live-streaming, interactive features, and on-demand content, creating dynamic experiences for both audiences. They’re a modern solution for fostering engagement and inclusivity while maximising event impact and participation.
Iconography
The design of symbols or icons to convey information visually.
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Performance Marketing
Marketing driven by measurable actions and results.
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Immersive Experiences
Creating deeply engaging environments using technology or design.
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