Glossary
Multichannel Marketing
Engaging audiences across multiple platforms for cohesive communication.
Defination
Multichannel Marketing integrates various channels—such as social media, email, and in-store promotions—to deliver a unified customer experience. This approach ensures that messages are consistent and tailored to each platform, maximising reach and engagement. By meeting customers where they are, multichannel marketing fosters stronger connections, increases brand visibility, and drives results through a seamless and coordinated strategy.
Operational Efficiency
Optimising processes to maximise productivity and minimise waste.
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Job Rotation
Moving employees through different roles to broaden their skills.
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AI Integration
Using AI to enhance automation and analytics.
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