Glossary
Multichannel Marketing
Engaging audiences across multiple platforms for cohesive communication.
Defination
Multichannel Marketing integrates various channels—such as social media, email, and in-store promotions—to deliver a unified customer experience. This approach ensures that messages are consistent and tailored to each platform, maximising reach and engagement. By meeting customers where they are, multichannel marketing fosters stronger connections, increases brand visibility, and drives results through a seamless and coordinated strategy.
SEO (Search Engine Optimisation)
Optimising content and websites to rank higher on search engines.
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Demand Generation
Marketing activities focused on building awareness and interest in your brand.
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Exclusive Content
Premium or specialised material offered to select users or members.
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