Glossary
Native Advertising
Ads that blend seamlessly into the content of a platform.
Defination
Native Advertising integrates promotional content into the design and format of the platform where it appears, ensuring a natural and non-disruptive user experience. By mimicking the look and feel of editorial content, these ads are more engaging and less intrusive than traditional formats. They are highly effective for increasing brand awareness and driving conversions while maintaining credibility and trust with the audience.
Neuromarketing
Applying neuroscience to understand consumer behaviour.
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Social Media Analytics
Tracking metrics to evaluate your social media performance.
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SEO (Search Engine Optimisation)
Optimising content and websites to rank higher on search engines.
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