Glossary
Network Effect
Increased value of a product or service as more people use it.
Defination
The Network Effect describes how the utility of a product or service grows as more users join the platform. Social networks, marketplaces, and collaborative tools thrive on this principle, as greater participation leads to enhanced experiences for all. Businesses leveraging the network effect can achieve exponential growth and create self-sustaining ecosystems that deliver enduring value to users and stakeholders alike.
Lifecycle Marketing
Tailoring marketing strategies to different stages of the customer lifecycle.
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Exclusive Content
Premium or specialised material offered to select users or members.
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Ideation
The process of generating, developing, and refining creative ideas.
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