Glossary
Risk Assessment
Identifying and evaluating potential risks to minimise negative impacts.
Defination
Risk Assessment is the process of analysing potential threats to a project, business, or operation and developing strategies to mitigate them. This proactive approach involves identifying vulnerabilities, estimating their likelihood and impact, and implementing safeguards. By addressing risks early, organisations can prevent disruptions, protect assets, and build resilience, ensuring stability and confidence in achieving their objectives.
Content Distribution
The process of sharing your content across various platforms.
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Journey Analytics
Analysing customer interactions across all touchpoints to improve outcomes.
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Demand Generation
Marketing activities focused on building awareness and interest in your brand.
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