Holdroyd & Sons

Building an online business for people who build.

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Client
Holdroyd & Sons
Industry
consumer-products
Website
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An ongoing ecommerce and growth partnership with Holdroyd & Sons, built around turning a traditional welding supplier into an online destination for makers.
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Holdroyd & Sons is a British supplier of welding equipment, tools and workshop products with decades of experience serving professional trades.

Our relationship began in 2025 with the design and development of a new Shopify store. Since then, the project has grown into an ongoing ecommerce partnership covering the website, advertising, social content and the wider growth of the online business.

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Holdroyd & Sons had the products, knowledge and reputation of an established welding supplier. The opportunity was to translate that into a stronger online business.

That meant going beyond simply putting products on a website. The store needed to make a large catalogue easy to navigate, support both everyday customers and trade buyers, and create a foundation for reaching a much broader audience.

The ambition was to move from being known primarily for welding to becoming a destination for makers.

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