PureGym

PureGym is one of the UK's largest gym operators, with its website playing a central role in helping people find gyms, explore memberships and join online.

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Linford conducted a website performance audit of puregym.com, examining the platform and identifying opportunities to improve its digital performance.

For a website operating at PureGym's scale, small performance issues can affect a significant number of interactions.

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Our job was to look beneath the interface and assess how effectively the website performed, identifying areas where the experience and underlying implementation could be improved.