Nitrogym is an independently owned training and recovery facility in Milton Keynes, created by bodybuilders Lauren and Ash.
We worked with the team to design and develop its website, creating a digital presence that introduced the facility, showcased its equipment and gave prospective members a clear route into the gym.
Nitrogym had been built with a clear point of view. Every part of the physical space, from the equipment selection to the training environment, had been considered around the needs of people who take their training seriously.
The website needed to communicate that same level of intent.
It had to showcase the facility and equipment, explain memberships and additional services, and make enquiries straightforward without losing the independent character behind the business.