Marketing & Advertising Specialist

The role

We're looking for a Marketing & Advertising Specialist who understands that successful marketing needs more than a good-looking campaign.

You'll work across paid advertising, digital marketing, content and analytics, helping our clients make better decisions about where they invest their marketing budgets and how they communicate with their audiences.

You'll be involved in both strategy and execution, with responsibility for managing campaigns, analysing performance and identifying opportunities for improvement.

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What you'll be doing

• Planning and managing campaigns across Google Ads, Meta and other relevant platforms.
• Developing digital marketing strategies aligned with client objectives.
• Researching audiences, competitors and market opportunities.
• Managing advertising budgets and optimising campaign performance.
• Working with designers and creatives to develop effective campaign assets.
• Supporting content strategies, social media activity and organic growth.
• Monitoring website traffic, conversions and customer behaviour.
• Producing clear performance reports with meaningful recommendations.
• Identifying opportunities to improve conversion rates and return on advertising spend.
• Keeping up with changes in digital platforms, advertising technology and consumer behaviour.

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What we're looking for

• Hands-on experience managing digital marketing and paid advertising campaigns.
• Strong knowledge of Google Ads, Meta Ads Manager and Google Analytics 4.
• An understanding of campaign measurement, tracking and attribution.
• Confidence interpreting data and turning insights into practical recommendations.
• Strong written communication and an understanding of effective advertising copy.
• Good organisational skills and the ability to manage multiple client accounts.
• A commercial mindset and genuine interest in understanding how businesses grow.

Experience with SEO, email marketing, marketing automation or e-commerce would be beneficial.

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Working at Linford

You'll have the opportunity to shape our approach to marketing and advertising, working closely with creative and technical teams rather than operating in isolation.

We value thoughtful strategies, transparent reporting and results that make a meaningful difference to our clients.

Salary: £35,000–£45,000 per annum, depending on experience.

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